23 April 2021

Diving Into Craft Breweries World

 As we are starting a new project with a craft brewery next week I decided it's time to do a little information acquisition and see what kind of material is already existing. Craft beers are quite familiar to mee as I sell them for living (and spend some free time with them too...) What I like about almost every brewery is that they are not lacking imagination! Often in the supermarkets you see colourful packages, fun names and endless ingenuity.

I wanted to gather some of my all time favourite etiquettes, concepts or beer names I have seen over the years.

Beer label design: Pieruperse, Craft brewery: Olarin Panimo, Pictures collected from: Raimoleskinen.1g.fi

A year ago I couldn't believe my eyes when I saw this Melbourne-based Australian craft brewery manufacturing a beer concept called Kalsarikännit!

Mikkeller is a CPH based brand who's labels are designed by Keith Shore

Wedding Graphics

Our first client is a young couple who are originated from. The future husband has grown up in a farm and the wedding is being held at his family's sheep farm in an old and atmospheric barn. Because of their background it felt natural to keep the rustic theme with the material we're providing.

We started off the process from Pinterest getting inspiration. For me this kind of an assignment was a bit hard. It's so out of my confront zone being a person who doesn't like anything wedding- or romance-related... Anyway it was important to let go of my personal preference and just try out new things. We all suggested a few fonts and colors and created a mutual graphic instructions. Here are my suggestions of the fonts and colors 

For the fonts we sent 3 font pairing suggestions and the customer chose Melinda Script as the calligraphic font and Constantine to balance it out. Down below is our mutual color palette we put together from each suggestion.

After we had agreed with certain colors and fonts the real sketching started. Even though we had the frames for what the client were looking for I wanted to try out a few things out of the box... I made a wedding silhouette with pen tool which ended up quite cool but wasn't maybe exactly what they were looking for. Eventually we all came to conclusion that flowers, bouquets and wreaths were something we all found out to be the best looking for invitation cards. Here are some of my creations.

We sent a few drafts for the wedding couple to see and they picked one which we then made a multiple versions of. Here's the first and the final sketch of the invitation.

20 April 2021

The Anatomy of Line

Some new tools to do with line work.

  1. Object > Pathfinder > Unite 
  2. Stroke > Dashed line
  3. Object > Active > Offset path > Object > Path > Offset path etc
  4. Object > Pathfinder > Minus Front

Sketches for Woolly Wolf

We got an assignment to create a catalog 2021 for a Finnish dog gear brand Woolly Wolf. Shortly, Woolly Wolf, is an affiliated company of VAI-KO (a lifestyle-outdoor brand). They produce equipment for dogs such as collars, leashes, snack bags etc. Their brand isn't like every other pet-related brands with bone- and paw-prints. Inspiration for their products comes from the adventures the designer Maria and her dog Yoda make together all around the world. 

The process started from research of the brand and their values. The whole collection is 100% from recycled polyester so clearly they have ecological values. The brand guidelines were quite clear, colour palette and typography being already specified. With those in mind we started to do some sketches of the cover images.  I also started looking for different catalogs online but it was truly hard to find what I was looking for. The catalogs I found online were quite minimal and simple so I decided to create couple sketches which imitated the vibe of them. However the brand itself is a bit more lively so we decided to go for more colourful versions that we sent forward. 

Here are some of my creations and the ones we sent forward.

Woolly Wolf has a style which is quite simple and minimalistic so they didn't want to go for anything too crazy. However here are some samples we sent which didn't end up in the final catalog. I think all of us had many good ideas and can maybe use them for the future even though they didn't get chosen for this one.

Well, do you want to see the final product? Here it is


30 March 2021

Illustrator Try-Out

 A few tools I learned today and examples of them.

How to use your drawing as a vector

  1. Bring your image to Illustrator 
  2. Press Image trace
  3. Click Black and White Logo / Silhouette
  4. Go to Select > Same > Fill and stroke

How to bring your photo to wanted shape

  1. Create wanted shape with rectangle tool
  2. Bring your photo to new tab on Illustrator and move it to the first tab
  3. Send image to back
  4. Click the shape and the image active 
  5. Go to Object > Clipping mask > Make

I inserted a random photo of mine inside the star and Cashmere is the colour of the background.

How to cut your object (outline)

  1. Create a wanted shape using rectangle tool (arrows up and down will create more angles, cusps etc)
  2. Make sure selection is at stroke and determine the wanted thickness
  3. Go to direction selection tool and remove unwanted anchors
  4. If needed to add anchor points go to Object > Path > Add anchor points

Here I started playing with the cusps. I cut the shapes and tried different methods using them. Lavender grey & Corn Field are the tones used in this.

25 March 2021

Print VS Web?

When creating a file in what form should you save it as? The most important thing is to think through where it's going to be published. For this there are two main ways to go to. CMYK for print and RGB for Web. 


  • CMYK as colorspace
  • Unit as millimeters (mm)
  • Bleed needs to be included
  • Save as .ai so that the file is editable or .pdf when the file goes to print


  • RGB colorspace
  • Unit as pixels (px)
  • Save as .ai so you're able to edit, and .jpg/.png when published to the web

Created this colour changing triangle with Illustrator. Wasn't as easy as it seams... Practise, practise.

Before you start a project

  1. Think precisely in what use will you file be used for. This will determine in what form the aimed file will be created.
  2. Decide and determine the dimensions of the work so that you can create the right sized file. 
  3. After these two steps the sky's the limit. Let your creativity flow.

24 March 2021


Typography is arranging text and letters so that they create the right kind of visual form. Choosing the right kind of typography for the right context is important to make your product noticed by the right target group. In practise the aim is always to facilitate the correct transmission of the message by means of typography. 

I created a timeline of some of my favourite fonts and tried some font pairings as well. These font's include different sans-serif and serif fonts that I consider either classy, simple, elegant or interesting.